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Bus Uncle Chatbot – Creating a Successful… duration 2 minutes 24 seconds Bus Uncle Chatbot – Creating a Successful… Bus Uncle Chatbot – Creating a Successful Digital Business [Part B]	Bus Uncle Chatbot – Creating a Successful Digital Business [Part B] This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot… digital strategy chatbots design thinking agile project management experimentation digital transformation challenge mcdonald rewards points steps bus ads lot facebook advertising banner staffs walk liu users thing records target trapper status From Sheila WAN 0 likes 31 plays
A Tale of Two Empires duration 1 hour 32 minutes A Tale of Two Empires A Tale of Two Empires	A Tale of Two Empires This case is an example of a Singaporean company attempting to establish an international presence in an emerging economy, Russia. It discusses the decision points faced by Sudeep Nair, executive… cmp smu cases russia coffee market question brand success thing slide challenges marketing things industry opportunity opportunities consumer mcdonald lot point markets strategy From Sheila WAN 0 likes 22 plays

Bus Uncle Chatbot – Creating a Successful…

duration 2 minutes 24 seconds

Bus Uncle Chatbot – Creating a Successful…

Bus Uncle Chatbot – Creating a Successful Digital Business [Part B]

This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot…

From Sheila WAN 0 likes 31 plays

A Tale of Two Empires

duration 1 hour 32 minutes

A Tale of Two Empires

This case is an example of a Singaporean company attempting to establish an international presence in an emerging economy, Russia. It discusses the decision points faced by Sudeep Nair, executive…

From Sheila WAN 0 likes 22 plays