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Preqin Introduction

Introduction to Preqin Database

From  Ms Sumita GOVINDAN _ 0 likes 14 plays

SME Development Series_Webinar on 26 August 2021 | 5 Practical Account-Based Marketing (ABM) Strategies for B2B SMEs

From  Suyu Jennifer LEOW 0 likes 8 plays

SME Development Series_Webinar on 23 June 2021 | LinkedIn My Business – The Untapped Goldmine for Quality Lead Generation

From  Suyu Jennifer LEOW 0 likes 12 plays

Bus Uncle Chatbot – Creating a Successful Digital Business [Part B]

This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot…

From  Sheila WAN 0 likes 31 plays

Touch: Building Your Brand in the Experience Economy Book Talk

Join author Jörg Dietzel and alumna Ping Ping Han as they discuss the Experience Economy and how brands can create and combine digital with physical experiences to thrive post-Covid.

From  Ms TAY Mui Yen _ 0 likes 18 plays