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Ep 40, Short Chat with the Boss \| NOBA Pte Ltd duration 4 minutes 14 seconds Ep 40, Short Chat with the Boss \| NOBA Pte Ltd Ep 40, Short Chat with the Boss \| NOBA Pte Ltd	Ep 40, Short Chat with the Boss \| NOBA Pte Ltd The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to enhance… noodles consumers insights brand consumer noba win requirements marketing areas surveys students plan proposition point differentiation formulations commercialization nova success From Ms Lina LEE _ 0 likes 8 plays
SME Development Series_Webinar on 13 April 2023 \|… duration 1 hour 11 minutes SME Development Series_Webinar on 13 April 2023 \|… SME Development Series_Webinar on 13 April 2023 \| Digital & Social Marketing Trends 2023	SME Development Series_Webinar on 13 April 2023 \| Digital & Social Marketing Trends 2023 content tools media platform platforms lot questions bit strategy keywords instagram industry ads rush question marketing sense growth audience competitors From Suyu Jennifer LEOW 0 likes 9 plays
Ep 38, Short Chat with the Boss \| Lushn Health… duration 5 minutes 31 seconds Ep 38, Short Chat with the Boss \| Lushn Health… Ep 38, Short Chat with the Boss \| Lushn Health Chinese Medicine Pte Ltd	Ep 38, Short Chat with the Boss \| Lushn Health Chinese Medicine Pte Ltd The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to enhance… uob-smu asian enterprise institute uob-smu aei sme consulting programme sme consulting projects student consultants smes sme learning portal clients markets customers students marketing marketing strategies perspectives digital marketing implementation clinic benefits team student expectations platform employee point smu patients singapore treatment lives tcm resources problem dedication guys heart consulting From Ms Lina LEE _ 0 likes 10 plays
Ep 37, Short Chat with the Boss \| Petcubes Pte Ltd duration 5 minutes 42 seconds Ep 37, Short Chat with the Boss \| Petcubes Pte Ltd Ep 37, Short Chat with the Boss \| Petcubes Pte Ltd	Ep 37, Short Chat with the Boss \| Petcubes Pte Ltd The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to… uob-smu asian enterprise institute uob-smu aei sme consulting programme student consultants consulting programme sme learning portal smes solutions clients market customers students marketing perspective pets brand expectations techniques strength smu alumnus plan size manufacturing pet food singapore retriever quality From Ms Lina LEE _ 0 likes 7 plays
Ep 36, Short Chat with the Boss \| Domus… duration 4 minutes 25 seconds Ep 36, Short Chat with the Boss \| Domus… Ep 36, Short Chat with the Boss \| Domus Integration Pte Ltd	Ep 36, Short Chat with the Boss \| Domus Integration Pte Ltd The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to… uob-smu asian enterprise institute uob-smu aei sme consulting programme student consultants consulting projects sme learning portal smes stakeholders solution clients domus team challenges integration steps recommendations requirements guidelines brand marketing media direction industry usp lifestyle employees lives From Ms Lina LEE _ 0 likes 9 plays
SME Development Series_Webinar on 26 August 2021… duration 1 hour 13 minutes SME Development Series_Webinar on 26 August 2021… SME Development Series_Webinar on 26 August 2021 \| 5 Practical Account-Based Marketing (ABM) Strategies for B2B SMEs	SME Development Series_Webinar on 26 August 2021 \| 5 Practical Account-Based Marketing (ABM) Strategies for B2B SMEs marketing sales guys questions team lot question target clients things customers challenge sme audience space session chat thing companies smes From Suyu Jennifer LEOW 0 likes 8 plays
SME Development Series_Webinar on 24 June 2021 \|… duration 1 hour 24 minutes SME Development Series_Webinar on 24 June 2021 \|… SME Development Series_Webinar on 24 June 2021 \| Sales CPR Framework to Grow Your Business	SME Development Series_Webinar on 24 June 2021 \| Sales CPR Framework to Grow Your Business sales content things marketing lot thing customer training plan prospecting linkedin process consulting sme clients events action challenge chat learning From Suyu Jennifer LEOW 0 likes 16 plays
Ep 31, Short Chat with the Boss \| N & N Pte.… duration 3 minutes 46 seconds Ep 31, Short Chat with the Boss \| N & N Pte.… Ep 31, Short Chat with the Boss \| N & N Pte. Ltd.	Ep 31, Short Chat with the Boss \| N & N Pte. Ltd. The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to enhance… smu students student consultants sme learning portal short chat with the boss smes uob-smu asian enterprise institute consulting project digital marketing industry From Ms Lina LEE _ 0 likes 8 plays
SME Development Series_Webinar on 28 May 2021 \|… duration 1 hour 29 minutes SME Development Series_Webinar on 28 May 2021 \|… SME Development Series_Webinar on 28 May 2021 \| Building Your Business with Ecommerce	SME Development Series_Webinar on 28 May 2021 \| Building Your Business with Ecommerce commerce things lot sales marketing question cost brand challenge thing customer magento google facebook smes media market companies traffic audience From Suyu Jennifer LEOW 0 likes 27 plays
SME Development Series_Webinar on 29 April 2021 \|… duration 1 hour 47 minutes SME Development Series_Webinar on 29 April 2021 \|… SME Development Series_Webinar on 29 April 2021 \| The Expert's Guide To Building A Strong B2B Brand On Your Own	SME Development Series_Webinar on 29 April 2021 \| The Expert's Guide To Building A Strong B2B Brand On Your Own brand things companies clients lot customers b2b idea branding position marketing vision statement client questions factors innovation sales mission strategy From Suyu Jennifer LEOW 0 likes 23 plays
SME Development Series_Webinar on 25 February… duration 1 hour 33 minutes SME Development Series_Webinar on 25 February… SME Development Series_Webinar on 25 February 2021 \| Digital Trends in 2021	SME Development Series_Webinar on 25 February 2021 \| Digital Trends in 2021 lot marketing commerce facebook sme question linkedin thing things content questions brand challenge stream industry customer smes session instagram audience From Suyu Jennifer LEOW 0 likes 38 plays
A Tale of Two Empires duration 1 hour 32 minutes A Tale of Two Empires A Tale of Two Empires	A Tale of Two Empires This case is an example of a Singaporean company attempting to establish an international presence in an emerging economy, Russia. It discusses the decision points faced by Sudeep Nair, executive… cmp smu cases russia coffee market question brand success thing slide challenges marketing things industry opportunity opportunities consumer mcdonald lot point markets strategy From Sheila WAN 0 likes 22 plays
Driving Change at Appliances International, India… duration 11 minutes 4 seconds Driving Change at Appliances International, India… Driving Change at Appliances International, India (A) & (B)	Driving Change at Appliances International, India (A) & (B) This is a two-part case. Case A introduces Kim Underhill as the new Regional Head at Appliances International, a leading global appliances manufacturer that has sold more than 30 million household… cmp smu cases india lot change woman job trust challenge thing bit things situation months leader actions marketing objective mentoring coaching issues culture From Sheila WAN 0 likes 18 plays
Case Study: Kobe Influencer Marketing - Building… duration 2 minutes 42 seconds Case Study: Kobe Influencer Marketing - Building… Case Study: Kobe Influencer Marketing - Building Brand Awareness via Social Media	Case Study: Kobe Influencer Marketing - Building Brand Awareness via Social Media Case Links CMP SMU Website link: https://cmp.smu.edu.sg/case/4236 Case Centre link: https://www.thecasecentre.org/products/view?id=168092 Harvard Business Publishing link:… influencer marketing case ai in influencer marketing social media marketing From Lipika BHATTACHARYA 0 likes 310 plays
Secret Recipe for a Great Place to Work duration 11 minutes 36 seconds Secret Recipe for a Great Place to Work Secret Recipe for a Great Place to Work	Secret Recipe for a Great Place to Work Professor Richard Smith As markets shift and technological breakthroughs disrupt business models, what is the ‘secret recipe’ of a company that makes it ‘a great place to… smusg lkcsb markets technology breakthroughs disruption business models company organisations marketing strategies management focus stayon competitive evolving digital lanscapes speakup productive smuarchive From Ms CHANG Ching Chen _ 0 likes 19 plays Storage Options smuarchive
Alan Goh, Vice President, Corporate… duration 28 seconds Alan Goh, Vice President, Corporate… Alan Goh, Vice President, Corporate Communications and Marketing	Alan Goh, Vice President, Corporate Communications and Marketing corporate communications and marketing smu 15 alan goh vice president From Ms CHANG Ching Chen _ 0 likes 87 plays