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I hope that SMU students will consider marketing types of positions as well as finance. Not anything against finance, but. And the faculty, I hope that the faculty, the…
Advice for Students
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Well, I can tell you exactly what I was told is, "Here's the business school. This was the shape of the building, these are where the stairwells are, these are…
The City Campus
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My first contact with SMU is I heard that my old friend Ron Frank had become president somewhere out in Asia. I was asked to write the history of the founding of the…
First Involvement
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We had going at MIT was, we really did a lot about starting marketing science. I had the idea, after I had been there about six months, to start an organisation within…
About David Montgomery
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I wrote a recruiting letter. Jin Han [Han Jin Kyung] who at the time was an untenured associate professor but was an area coordinator for marketing. He was the most…
The Hiring of Faculty
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The challenges are faculty. I think. This is a people-power industry, it's a brain power industry so you got to find it, and nurture it, and do smart things to make…
Challenges in the Future
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Well, I actually handed out the first degrees ever from SMU, and this was the summer of 2003, July of 2003. And there were I would say thirty-two or thirty-three Master…
The Pioneer Students
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Well, one observation is I detect distinct respect from NUS and NTU. When I arrived they had nothing but disdain. And I'm sure some of them probably, if they'd…
The Impact of SMU
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Well it turns out I've always been a recruiter. I had a particular philosophy which was really a counterpoint to Chicago [University of Chicago] which used to like…
The Roles and Responsiblities
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Sure. One of the things we did in July of '05 was we hosted the first-ever Asian conference of the Marketing Science Institute. And there were fifty to fifty-five…
The School of Business
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There's a whole idea of how an organisation ought to run which is known as value delivery, and it really comes in three major stages or blocks. One is figure out…
SMU's Teaching Pedagogy - Being Different
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They had the Wharton Research Centre and so there were Wharton faculty coming through regularly. That hit a speed bump with SARS. There was a lot of citation of…
The Collaboration with Wharton
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Words of wisdom - David B Montgomery
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