Search for tag: "brand"

Ep 40, Short Chat with the Boss | NOBA Pte Ltd

The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to enhance…

From  Ms Lina LEE _ 0 likes 8 plays

JUMBO Teaching Video 4a: Internationalisation Franchise

It has been a bumpy few years since 2020 for JUMBO Group CEO and Executive Director Ang Kiam Meng. JUMBO Group, like many other firms in the food and beverage (F&B) industry, faced significant…

From  Mr Thomas LIM _ 0 likes 3 plays

JUMBO Teaching Video 3: Business Transformation

It has been a bumpy few years since 2020 for JUMBO Group CEO and Executive Director Ang Kiam Meng. JUMBO Group, like many other firms in the food and beverage (F&B) industry, faced significant…

From  Mr Thomas LIM _ 0 likes 3 plays

JUMBO Teaching Video 2: Co-opetition

It has been a bumpy few years since 2020 for JUMBO Group CEO and Executive Director Ang Kiam Meng. JUMBO Group, like many other firms in the food and beverage (F&B) industry, faced significant…

From  Mr Thomas LIM _ 0 likes 4 plays

Library Bite-sized Workshop: Research for Entrepreneurs to be

From  Wei XIA 0 likes 21 plays

Ep 37, Short Chat with the Boss | Petcubes Pte Ltd

The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to…

From  Ms Lina LEE _ 0 likes 7 plays

Ep 36, Short Chat with the Boss | Domus Integration Pte Ltd

The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to…

From  Ms Lina LEE _ 0 likes 9 plays

Ep 35, Short Chat with the Boss | The Life Celebrant (TLC)

The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to enhance…

From  Ms Lina LEE _ 0 likes 3 plays

Sustainable Consumerism

In the wake of the Covid pandemic, governments around the world closed borders, shuttered economies, and enforced curfews. The unintended result was a restoration of nature to its former glory, a…

From  Ms Ann SHEN _ 0 likes 28 plays

SME Development Series_Webinar on 28 May 2021 | Building Your Business with Ecommerce

From  Suyu Jennifer LEOW 0 likes 27 plays

SME Development Series_Webinar on 29 April 2021 | The Expert's Guide To Building A Strong B2B Brand On Your Own

From  Suyu Jennifer LEOW 0 likes 23 plays

SME Development Series_Webinar on 25 February 2021 | Digital Trends in 2021

From  Suyu Jennifer LEOW 0 likes 38 plays

Touch: Building Your Brand in the Experience Economy Book Talk

Join author Jörg Dietzel and alumna Ping Ping Han as they discuss the Experience Economy and how brands can create and combine digital with physical experiences to thrive post-Covid.

From  Ms TAY Mui Yen _ 0 likes 18 plays

A Tale of Two Empires

This case is an example of a Singaporean company attempting to establish an international presence in an emerging economy, Russia. It discusses the decision points faced by Sudeep Nair, executive…

From  Sheila WAN 0 likes 22 plays

Launching W Singapore – Sentosa Cove: Starwood Hotel’s Digital Strategy to Drive Bookings

It is March 2012 and Janice Chan, the senior director of digital marketing and distribution for Starwood Asia Pacific Hotels, is responsible for delivering a digital marketing campaign strategy to…

From  Sheila WAN 0 likes 137 plays

Guns and Roses: Educating Educators through Peer Coaching Programmes

This case is a two-part series on the value of faculty teaching forums and peer coaching programmes in resolving conflicting pedagogical philosophies.Case A is set in September 2009, shortly after…

From  Sheila WAN 0 likes 10 plays