This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot…
This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot…
Join author Jörg Dietzel and alumna Ping Ping Han as they discuss the Experience Economy and how brands can create and combine digital with physical experiences to thrive post-Covid.