Search for tag: "consumer"

Ep 40, Short Chat with the Boss | NOBA Pte Ltd

The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to enhance…

From  Ms Lina LEE _ 0 likes 8 plays

A Tale of Two Empires

This case is an example of a Singaporean company attempting to establish an international presence in an emerging economy, Russia. It discusses the decision points faced by Sudeep Nair, executive…

From  Sheila WAN 0 likes 22 plays

Enhancing consumer & investor protection from ICO scams

The rise of new technologies is changing the way companies raise funds. Along with increased popularity of crowdfunding in recent years, a new form of funding has emerged – that is, the use of…

From  Ms CHANG Ching Chen _ 0 likes 5 plays

Crop Planning in Sustainable Agriculture

Sustainable agriculture aims at growing food in an ecologically and ethically responsible manner by using practices that enhance environmental quality and natural resource base, while maintaining the…

From  Ms CHANG Ching Chen _ 0 likes 12 plays

Is your password secure?

Most people are aware of the importance of having a secure password. However, many still tend to pick simple, easy-to-crack passwords, such as their date of birth or home address. These are not…

From  Ms CHANG Ching Chen _ 0 likes 15 plays

Showrooming & Competing Effects in Shoe Retailing

Professor Lin Mei With the advent of e-commerce, showrooming has become more prevalent. Showrooming refers to the practice of examining merchandise in a traditional brick and mortar retail store or…

From  Ms CHANG Ching Chen _ 0 likes 18 plays

Revolutionising Online Personalisation with Smarter Data Mining & Analytics

Professor Hady Lauw With the ever-growing amount of data generated through multiple sources of user activities, there is more information to learn about consumers’ personal preferences, but…

From  Ms CHANG Ching Chen _ 1 likes 11 plays

Improving Taxi Fleet Efficiency in Singapore

Professor Cheng Shih-Fen Taxi service and availability is a perennial bugbear with commuters in Singapore. It is not uncommon to hear of people complaining about the difficulty in getting a taxi,…

From  Ms CHANG Ching Chen _ 0 likes 35 plays

'Terms of Use' & The Privacy Hot-Button

Professor Eliza Mik With Internet being an integral part of our lives, many of us are vaguely aware that our personal data is being collected, our search histories tracked, and our preferences…

From  Ms CHANG Ching Chen _ 0 likes 33 plays

It's All About Timing! - A Closer Look at 'Seasonality' in Marketing & Sales

Professor Anirban Mukherjee The sales of many products are seasonal. For example, festivals such as Lunar New Year and Christmas, and occasions such as Valentine’s Day are times of…

From  Ms CHANG Ching Chen _ 0 likes 10 plays

Consumer Decision-Making : Feelings Versus Reasons

Professor Hannah Chang Do you follow your heart or rely on logical reasoning when you shop? Marketers often encourage consumers to use either feelings or reasons when making consumption decisions,…

From  Ms CHANG Ching Chen _ 0 likes 9 plays

Mobile Computing Security

Professor Robert H. Deng Information security has become a paramount concern in today’s digital age. As mobile computing evolves rapidly, both emerging opportunities and risks leave much room…

From  Ms CHANG Ching Chen _ 0 likes 19 plays

Innovation in Information Systems Pedagogy at SMU

Professor Venky Shankararaman Since joining SIngapore Management University's (SMU) School of Information Systems (SIS) in 2005, Professor Venky Shankararaman, who is also the School's…

From  Ms CHANG Ching Chen _ 0 likes 14 plays

Copyright & Personal Data Protection Laws - Trends & Developments In Asia & Beyond

Professor Warren Chik The Internet and social media have become a big part of our everyday life, and an unprecedented amount of information – from movies, music to pictures and personal data…

From  Ms CHANG Ching Chen _ 0 likes 19 plays

The Impact of Data Analytics in Corporate Fraud Detection

Professor Gary Pan The amount of data that an organisation uses and stores is growing at an unprecedented pace. Much of this information is largely untagged and unstructured data. This means not…

From  Ms CHANG Ching Chen _ 0 likes 10 plays

Leveraging Big Data Analytics for Business & Financial Innovation

Professor Zhu Feida The Pinnacle Lab at the Singapore Management University (SMU) School of Information Systems is a collaboration between SMU and Ping An Technology Pte Ltd (Shenzhen), a subsidiary…

From  Ms CHANG Ching Chen _ 0 likes 22 plays