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Thumbnail for entry What's in the Box? - A Closer Look at the Subscription Box Retail Trend

What's in the Box? - A Closer Look at the…

duration 9 minutes 25 seconds

What's in the Box? - A Closer Look at the…

What's in the Box? - A Closer Look at the Subscription Box Retail Trend

What's in the Box? - A Closer Look at the Subscription Box Retail Trend

Professor Hannah Chang Subscription box services is an e-commerce retail trend which first appeared just a few years ago. Pioneered by New York-based Birchbox, the subscription box industry today…

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smu podcast
professor hannah chang
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From  Ms CHANG Ching Chen _ 0 likes 20 plays
Thumbnail for entry Consumer Decision-Making : Feelings Versus Reasons

Consumer Decision-Making : Feelings Versus Reasons

duration 12 minutes 36 seconds

Consumer Decision-Making : Feelings Versus Reasons

Consumer Decision-Making : Feelings Versus Reasons

Consumer Decision-Making : Feelings Versus Reasons

Professor Hannah Chang Do you follow your heart or rely on logical reasoning when you shop? Marketers often encourage consumers to use either feelings or reasons when making consumption decisions,…

analytics for business consumer & social insights
smu podcast
hannah chang
professor hannah chang
podcastpublished
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From  Ms CHANG Ching Chen _ 0 likes 9 plays
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