This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot…
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[PART 1] Hi! Welcome to the Ask Us Anything Workshop, a series of 3 short videos where we will be guiding you through the basics of what you would need to know as a student in SMU. In this video,…