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Ms Neeta Lachmandas and Mr Chen Yongchang
share how the Institute of Service
Excellence (ISE) has helped to shape the service landscape in
Singapore by benchmarking and measuring…
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Professor Hannah Chang Subscription box services is an e-commerce retail trend which first appeared just a few years ago. Pioneered by New York-based Birchbox, the subscription box industry today…
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Professor Hannah Chang Do you follow your heart or rely on logical reasoning when you shop? Marketers often encourage consumers to use either feelings or reasons when making consumption decisions,…
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Professor Hoon Chang Yau Indonesian Chinese born after 1966 grew up in a restrictive environment that specifically curtailed Chinese language and culture. This was the result of a series of…
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