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0 0 likes | 9 9 playsI hope that SMU students will consider marketing types of positions as well as finance. Not anything against finance, but. And the faculty, I hope that the faculty, the…
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0 0 likes | 9 9 playsMy first contact with SMU is I heard that my old friend Ron Frank had become president somewhere out in Asia. I was asked to write the history of the founding of the…
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0 0 likes | 16 16 playsWe had going at MIT was, we really did a lot about starting marketing science. I had the idea, after I had been there about six months, to start an organisation within…
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0 0 likes | 12 12 playsWell, I can tell you exactly what I was told is, "Here's the business school. This was the shape of the building, these are where the stairwells are, these are…
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0 0 likes | 32 32 playsI wrote a recruiting letter. Jin Han [Han Jin Kyung] who at the time was an untenured associate professor but was an area coordinator for marketing. He was the most…
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0 0 likes | 10 10 playsThe challenges are faculty. I think. This is a people-power industry, it's a brain power industry so you got to find it, and nurture it, and do smart things to make…
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0 0 likes | 10 10 playsWell, I actually handed out the first degrees ever from SMU, and this was the summer of 2003, July of 2003. And there were I would say thirty-two or thirty-three Master…
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0 0 likes | 7 7 playsWell, one observation is I detect distinct respect from NUS and NTU. When I arrived they had nothing but disdain. And I'm sure some of them probably, if they'd…
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0 0 likes | 9 9 playsWell it turns out I've always been a recruiter. I had a particular philosophy which was really a counterpoint to Chicago [University of Chicago] which used to like…
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0 0 likes | 11 11 playsSure. One of the things we did in July of '05 was we hosted the first-ever Asian conference of the Marketing Science Institute. And there were fifty to fifty-five…
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0 0 likes | 11 11 playsThere's a whole idea of how an organisation ought to run which is known as value delivery, and it really comes in three major stages or blocks. One is figure out…
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0 0 likes | 15 15 playsThey had the Wharton Research Centre and so there were Wharton faculty coming through regularly. That hit a speed bump with SARS. There was a lot of citation of…