David B MONTGOMERY - Mediacast | Singapore Management University

duration 43 seconds

Advice for Students

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I hope that SMU students will consider marketing types of positions as well as finance. Not anything against finance, but. And the faculty, I hope that the faculty, the…

About David Montgomery

duration 2 minutes 56 seconds

About David Montgomery

From Ms CHANG Ching Chen _

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We had going at MIT was, we really did a lot about starting marketing science. I had the idea, after I had been there about six months, to start an organisation within…

The City Campus

duration 4 minutes 10 seconds

The City Campus

From Ms CHANG Ching Chen _

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Well, I can tell you exactly what I was told is, "Here's the business school. This was the shape of the building, these are where the stairwells are, these are…

First Involvement

duration 3 minutes 15 seconds

First Involvement

From Ms CHANG Ching Chen _

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My first contact with SMU is I heard that my old friend Ron Frank had become president somewhere out in Asia. I was asked to write the history of the founding of the…

The Hiring of Faculty

duration 4 minutes 15 seconds

The Hiring of Faculty

From Ms CHANG Ching Chen _

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I wrote a recruiting letter. Jin Han [Han Jin Kyung] who at the time was an untenured associate professor but was an area coordinator for marketing. He was the most…

Challenges in the Future

duration 3 minutes 5 seconds

Challenges in the Future

From Ms CHANG Ching Chen _

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The challenges are faculty. I think. This is a people-power industry, it's a brain power industry so you got to find it, and nurture it, and do smart things to make…

The Pioneer Students

duration 41 seconds

The Pioneer Students

From Ms CHANG Ching Chen _

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Well, I actually handed out the first degrees ever from SMU, and this was the summer of 2003, July of 2003. And there were I would say thirty-two or thirty-three Master…

The Impact of SMU

duration 56 seconds

The Impact of SMU

From Ms CHANG Ching Chen _

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Well, one observation is I detect distinct respect from NUS and NTU. When I arrived they had nothing but disdain. And I'm sure some of them probably, if they'd…

The Roles and Responsiblities

duration 51 seconds

The Roles and Responsiblities

From Ms CHANG Ching Chen _

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Well it turns out I've always been a recruiter. I had a particular philosophy which was really a counterpoint to Chicago [University of Chicago] which used to like…

The School of Business

duration 1 minute 25 seconds

The School of Business

From Ms CHANG Ching Chen _

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Sure. One of the things we did in July of '05 was we hosted the first-ever Asian conference of the Marketing Science Institute. And there were fifty to fifty-five…

SMU's Teaching Pedagogy - Being Different

duration 1 minute 45 seconds

SMU's Teaching Pedagogy - Being Different

From Ms CHANG Ching Chen _

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There's a whole idea of how an organisation ought to run which is known as value delivery, and it really comes in three major stages or blocks. One is figure out…

SMU's Teaching Pedagogy

duration 4 minutes 18 seconds

SMU's Teaching Pedagogy

From Ms CHANG Ching Chen _

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The Collaboration with Wharton

duration 1 minute 5 seconds

The Collaboration with Wharton

From Ms CHANG Ching Chen _

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They had the Wharton Research Centre and so there were Wharton faculty coming through regularly. That hit a speed bump with SARS. There was a lot of citation of…

Words of wisdom - David B Montgomery

duration 46 seconds

Words of wisdom - David B Montgomery

From Ms CHANG Ching Chen _

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Oral History / … / … / David B MONTGOMERY

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