The Collaboration with Wharton

They had the Wharton Research Centre and so there were Wharton faculty coming through regularly. That hit a speed bump with SARS. There was a lot of citation of Wharton's the number one business school in the world and I said, Excuse me, if I look at the current, if you look at the Financial Times they rated Wharton number one and Kellogg at Northwestern [University] number six. If you look at the US, within the US ratings, it was just the opposite at that time, and I said it's too unstable and the methodology is not great. So what we should be claiming, which is unassailable, is Wharton is one of the premier business schools in the world. That is true; nobody would dispute that. It's not going to change next year; it's not going to change in the next twenty years. So Its intellectually more honest but it's also in your interest. Because otherwise everybody is running around quoting this, that, and the other thing. Don't get me started too much on the rating games stuff, there's a lot of incredible flaws in a lot of these metrics that go on.