Retailing & Branding in Emerging MarketsProfessor Rajendra Srivastava The global economy is changing at an unprecedented pace. The rapid growth of emerging markets has presented huge opportunities for both local and multinational…
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Market-Based Capabilities & Financial PerformanceProfessor Rajendra Srivastava In today’s knowledge-driven economy, the source of competitive advantage has shifted from tangible assets to ‘market assets’ (such as brands,…
From Ms CHANG Ching Chen _
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