Bus Uncle Chatbot – Creating a Successful Digital Business [Part D]This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to…
From Sheila WAN
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The Ecosystem AdvantageWith the advent of new technologies, rapidly changing customer needs and emerging competitors, companies across industries are facing disruptions like never before. To succeed, they will need to…
From Ms CHANG Ching Chen _
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