The Social Experiment Ep3 (15Mar14)

From Weng Wah Eric THAM 2-Aug-2016

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SMU Behavioural Sciences Institute Director Professor David Chan explained the design, results and implications of a scientific experiment on the Over-Justification Effect. The experiment was conducted in an ice cream tasting situation to examine how the introduction of an external reward decreases the intrinsic enjoyment of an activity.

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Appears In: Behavioural Sciences Institute (BSI)

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The Social Experiment Ep3 (15Mar14)

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