The Social Experiment Ep3 (15Mar14)
From Weng Wah Eric THAM 2-Aug-2016
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SMU Behavioural Sciences Institute Director Professor David Chan
explained the design, results and implications of a scientific
experiment on the Over-Justification Effect. The experiment was
conducted in an ice cream tasting situation to examine how the
introduction of an external reward decreases the intrinsic enjoyment of
an activity.
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