A telephone call was the first thing. I was not
thinking of it at all, if I am honest with you. But essentially an executive
search consultant introduced me to the University, sent me some materials. And I
am a management scholar, it is a management-focused University although it does
social sciences and information systems. But the fact that it was called Singapore
Management University, and I have run a business school, and I am very proud of
the fact that I am a management academic—that was the initial sort of glue in a
sense. And then I learned more about the strategy and the ambition of the university
and got a deeper sense of its values. And so those things kind of hardened the
glue.