There's a whole idea of how an organisation ought to run which is known as value delivery, and it really comes in three major stages or blocks. One is figure out what values you're going to deliver to your clientele, and our clientele is who? It's the Singapore Government; Singapore public and tax payers; it's the global community; it's the student population or potential populations, et cetera; it's the faculty and the global invisible colleges that spring up about each discipline and stuff so there's various targets. But what are we going to deliver? What values are we going to deliver? Then how are we going to do it? So making it happen. But the thing that sometimes gets lost is you got to communicate what you've got and how it works. And I just reflect back on that note that I started recruiting wars with, with Jin Han and I sent out saying, you start out and get their attention. They'll read that paragraph and then back of your head, you going, this is a serious place. But you've got to close that loop, you don't sort of wait for people to recognise how great you are, you make sure that you make it easy for them to discover. I'm not talking about selling ice boxes to Eskimos, I'm basically talking about don't hide your candle under a bushel, that's stupid. Make sure that you get, people can appreciate and I found with the best way to do that here get them to come, get them to visit, get them to meet our people and interact with them. And that's good for the home team too.