Rankings

It's a bit like what I said earlier on about having accreditations and being ranked on research by the University of Texas at Dallas. It is nice to have, and in many ways, you need to have it. But having said that, you should not manage the school or manage the university on the basis of rankings. The resource allocation decisions and strategic decisions you make should be made on educational reasons, not to get up in the rankings. That said, we have been planning to go into the FT rankings ever since I got here. EMBA was not the first. Masters in Wealth Management got in in 2013, its number two in that field, dropped down the next year because we didn't have enough alumni responses, came back the next year at number three. So you know, what that attests to, is quality. But there's a tyranny in this game. If you manage for the rankings, you could be spending a ton of money, giving scholarships to students because they have higher merit than other students. You could be spending money on public relations instead of spending money on high quality academics, spending money on research. I think that's wrong. But I think for us to be in the position we are in, in the EMBA rankings, 36th, first time in, [is] great. You know the Master of Science in Corporate Finance also got into the rankings last year, and they got in, in the thirties, which, for an entry, was extremely good. And attest to the quality of our finance offerings. And then Master of Wealth Management, because it follows competition going in at two or three. But I think it's a mistake to then, start saying that we need to be in every ranking the world has ever seen and that, that is the only criteria that we should be operating to. That's quite wrong. I mean the right decision is to be doing things [for the] right academic and strategic reasons, not simply to make money for the institution.