With the extensive changes that have been occurring in technology-transformed markets in the past few years, SMU's Professor Robert Kauffman highlights an increasingly common pitfall - “Newly Vulnerable Markets”.  What are they?  What are their characteristics?  How should companies, organisations and entrepreneurs affected by IT-driven changes understand the related challenges and deal with them?

An Associate Dean of Research at SMU’s School of Information Systems, Professor Kauffman conducts research in areas such as information and competitive strategies in organisations, information systems and management, and consumer behaviour on the Internet.  He is also the Deputy Director of the Living Analytics Research Centre (LARC), a collaboration between SMU and Carnegie Mellon University.  LARC conducts research on consumer behaviour and social network analytics using sophisticated empirical methods and behavioural experiments to discover new knowledge related to the social networks of people, and the interactions that consumers have in social media settings with organisations and businesses.

In this podcast, he shares insights on “Newly Vulnerable Markets” which he presented at the Inaugural Future Ready Forum themed “Delivering the Latest in Management Thinking and Business Trends”, which was organised by SMU-Executive Development.  We take a deeper look at the definition of “Newly Vulnerable Markets”, how they can change the terms and conditions for organisations operating in existing markets, and the strategies to handle such environments.