From IITS Web Team
This video is based on research produced in collaboration with Professor Phanish Puranam (INSEAD) and a senior company executive.
Breakthrough innovations are highly sought after. However, they also come with high risks of failure. In this video, Assoc Prof Reddi Kotha shares how an organisation can nudge employees to engage in exploration/innovation in spite of these risks.
Reddi Kotha is an Associate Professor of Strategic Management, and Academic Director, Master of Science in Innovation.
Strategy and Organisation, Innovation, Entrepreneurship, Family Business
Senior Company Executive, Kotha, R., Puranam, P. (INSEAD)
Title: Should we celebrate innovation failures? Working paper.
Kotha, R., George, G., & Srikanth, K. (2013). Bridging The Mutual Knowledge Gap: Coordination And The Commercialization Of University Science. Academy of Management Journal, 56(2), 498-524.
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Office of Research & Tech Transfer (ORTT)
Singapore Management University
For more information on how SMU's research addresses societal challenges: https://www.smu.edu.sg/research