First ExecEd Program
The first one is actually with Wharton, so we have a one-week program where we call it the Managing Technology or ìManaging New Business.î I can't even remember the actual title, but it's a one-week, hodgepodge where we pull the big brand names. Raffi Amit from Wharton. We have a wonderful I think, technology professor, I can't remember his name. Then, Chin Tiong, myself, Augustine Tan, literally holding the fort and selling the Wharton-SMU name.
And we were running ads in Economist, in Business Times, in Straits Times. We were using ads because those were not the days when you could use social media.