Difference Exec Ed And Undergrad Ed
I think even as early as 2001, which is eleven years ago, many corporates have been sending their talent to what is called open-enrolment executive programs. An open-enrolment executive program is one-size fits all. It's actually a two-week or one-week program, non-degree, no exams and you'll always get a certificate of attendance at the end of that program. It's a very good start-up kit for many of the talents in the companies because executives come from different disciplines and when you do an executive program with a management university or a business school, it's a little bit like a topping up. It's a quick MBA without the rigor of the MBA. It allows you to think about what management skills, the toolkit you need when you go up to a certain mid-level or senior-level executive position. So, many corporates are using this toolkit in order to quickly polish their talent to understand the challenges of being a business leader. And each layer of your talent will need different types of polishing so an executive program is exactly that. It is a fast-track, quickie, to get you thinking and aligning yourself to the challenges of being a leader or a manager.
We actually use the word professional education about six years after executive education came about, so I wouldn't lump them together. The professional education programs are a little bit deeper. So we actually, for example, have a current program with the SingHealth [Singapore Health Services Pte Ltd] talent. SingHealth is a hospital, so they have lots of talent, clinicians and non-clinician professionals. And to understand and align themselves to the management terminology in the SingHealth family, it cannot be taught like one-size fits all. So, it's a little bit deeper, it has modular, it may not lead to a degree, it has some form of assessment, but it cannot be done in a one-week, two-week executive-type environment. So, professional education is a little bit of a hybrid between an actual master's degree and a non-degree perspective, so somewhere in the middle.