One is the Asian identity. And so I just rattle on about the Asian identity but it's really saying that we need to be seen as a leader on the Asian continent. The second thing is to be seen as a school for management, not as a business school. In other words, we have to embrace much more our identity in term of solving problems, which are problems to do with not just business and industry, but government, civil society, the role of NGOs here in emerging industry environment. The interesting countries are not China, India, Korea or Japan, the interesting countries are the Philippines, Indonesia, Myanmar, Bhutan, Laos, Vietnam, and Cambodia. Vietnam less so because it, I think in many ways it's a fairly brash American oriented place in many ways, even though it has a French heritage. But you know, we need to be helping the development of management education in institutions there, schools for management there to the degree I can help while I am here. And I also think the issue that front and center are in entrepreneurship and social entrepreneurship, which we are starting a new entrepreneurship elective in the undergraduate program in the business school which is long overdue. And the grant I've gotten in Social and Financial Entrepreneurship will enable me to embed those kinds of ideas in the business school before I leave.
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