Certis Digital Transformation Teaching CaseThe video supplements the case study “Digital Transformation of the Certis Group: Delivering beyond Security Services” (SMU 21-0007). Set in March 2021, one year after the Covid-19…
From Sin Mei CHEAH
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Case Study: Kobe Influencer Marketing - Building Brand Awareness via Social MediaCase Links CMP SMU Website link: https://cmp.smu.edu.sg/case/4236 Case Centre link: https://www.thecasecentre.org/products/view?id=168092 Harvard Business Publishing link:…
From Lipika BHATTACHARYA
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