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Case Study: Kobe Influencer Marketing - Building Brand Awareness via Social Media

Case Links CMP SMU Website link: https://cmp.smu.edu.sg/case/4236 Case Centre link: https://www.thecasecentre.org/products/view?id=168092 Harvard Business Publishing link:…

From  Lipika BHATTACHARYA 0 likes 310 plays

Unlocking the personal data economy, with privacy by design

The global personal data economy is growing faster than anyone could have imagined. The current business model for data is broken – for individual users and businesses alike. On one hand,…

From  Ms CHANG Ching Chen _ 0 likes 20 plays

Research @ SMU School of Law

Law, whether as a discipline or a profession, is in a state of flux. The SMU School of Law strives to be a law school that anticipates and embraces change in a rapidly evolving world, without losing…

From  IITS Web Team 0 likes 410 plays

Driver Guidance System (DGS)

Traditional taxi fleet operators around the world have been facing intense competition. The emergence of services such as Grab in the ride-hailing market has greatly impacted the taxi industry: the…

From  IITS Web Team 0 likes 123 plays

AI In Our Environments

As the rate of urbanisation and technology adoption increases, our urban environments are becoming rapidly inter-connected and embedded with intelligent agents. Such agents can sense their…

From  Ms CHANG Ching Chen _ 0 likes 26 plays

Tang Ai Chee, Senior Associate Director (IT Governance)

From  Ms CHANG Ching Chen _ 0 likes 114 plays