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The ‘Short Chat with the Boss’ series forms part of the content on the SME Learning Portal which serves to inspire, motivate and inform other SMEs what they can do on their own to enhance…
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This case is an example of a Singaporean company attempting to establish an international presence in an emerging economy, Russia. It discusses the decision points faced by Sudeep Nair, executive…
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This case describes the strategy adopted by Cisco India to develop the Advanced Services Router 901 (‘ASR 901’). It is part of a larger strategy by Cisco headquarters to understand what…
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This case describes the strategy adopted by Cisco India to develop the Advanced Services Router 901 (‘ASR 901’). It is part of a larger strategy by Cisco headquarters to understand what…
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It is March 2012 and Janice Chan, the senior director of digital marketing and distribution for Starwood Asia Pacific Hotels, is responsible for delivering a digital marketing campaign strategy to…
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Cross-border linkages among national stock markets have been strengthening over time, aided by free capital flows and the advancement in information technology. The use of electronic trading, which…
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Professor Richard Smith As markets shift and technological breakthroughs disrupt business models, what is the ‘secret recipe’ of a company that makes it ‘a great place to…
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Assistant Professor Tan Hwee XianMany of us use Google Maps for our daily commute, especially when we are exploring new places. Through Google Maps, we can easily find routes that provide access via…
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Crowdfunding, a disruptive force in the traditional finance sector, is changing how entrepreneurs finance their creative endeavours and bring products to market. It has allowed thousands of…
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Professor
Yun Fong LIM was enticed by a paradoxical observation that despite a strong
growth of online and Omni-channel Retailing in South-East Asia, many companies
in this industry do not…
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Professor Holly Yang The way in which companies disclose information to outside investors and the market, influences how these companies are perceived and, the ways in which they operate…
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Professor Chow Hwee Kwan Monetary policy is the process by which the monetary authority of a country controls the supply of money, often targeting an inflation rate to ensure price stability in the…
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