Search for tag: "analytics for business consumer & social insights"

Sustainable agriculture aims at growing food in an ecologically and ethically responsible manner by using practices that enhance environmental quality and natural resource base, while maintaining the…

Most people are aware of the importance of having a secure password. However, many still tend to pick simple, easy-to-crack passwords, such as their date of birth or home address. These are not…

Professor Lin Mei With the advent of e-commerce, showrooming has become more prevalent. Showrooming refers to the practice of examining merchandise in a traditional brick and mortar retail store or…

Professor Hady Lauw With the ever-growing amount of data generated through multiple sources of user activities, there is more information to learn about consumers’ personal preferences, but…

Professor Cheng Shih-Fen Taxi service and availability is a perennial bugbear with commuters in Singapore. It is not uncommon to hear of people complaining about the difficulty in getting a taxi,…

Professor Eliza Mik With Internet being an integral part of our lives, many of us are vaguely aware that our personal data is being collected, our search histories tracked, and our preferences…

Professor Anirban Mukherjee The sales of many products are seasonal. For example, festivals such as Lunar New Year and Christmas, and occasions such as Valentine’s Day are times of…

Professor Hannah Chang Do you follow your heart or rely on logical reasoning when you shop? Marketers often encourage consumers to use either feelings or reasons when making consumption decisions,…

Professor Robert H. Deng Information security has become a paramount concern in today’s digital age. As mobile computing evolves rapidly, both emerging opportunities and risks leave much room…

Professor Gary Pan The amount of data that an organisation uses and stores is growing at an unprecedented pace. Much of this information is largely untagged and unstructured data. This means not…

Professor Warren Chik The Internet and social media have become a big part of our everyday life, and an unprecedented amount of information – from movies, music to pictures and personal data…

Professor Venky Shankararaman Since joining SIngapore Management University's (SMU) School of Information Systems (SIS) in 2005, Professor Venky Shankararaman, who is also the School's…

Professor Zhu Feida The Pinnacle Lab at the Singapore Management University (SMU) School of Information Systems is a collaboration between SMU and Ping An Technology Pte Ltd (Shenzhen), a subsidiary…

Professor Lim Ee Peng The rise of social media in recent years and the pervasive use of various social media platforms have generated a huge amount of data. Analysing these data and gaining…

Professor Misra Archan The SMU Analytics for Business, Consumer and Social Insight Area of Excellence explores practical and smarter ways to make sense of data at scale, and to leverage data…

Professor Jeremy Goh Finance and Financial Markets is one of Singapore Management University's (SMU) identified areas of excellence, or AoE, launched to project the university's…