Insights into trust across cultures

Trust is an important building block for organisational success, whether it is trust between managers and their subordinates or a brand and its customers.

Tan Hwee Hoon is an Associate Professor of Human Resources & Organisational Behaviour at SMU’s Lee Kong Chian School of Business.  She has been involved in a multi-year study on trust that spans 30 countries across six continents.

In this podcast, she shares her insights into the research which examines how factors of trustworthiness – that is, ability, benevolence and integrity – vary in terms of importance in trust-building across countries; and how one’s general willingness to trust, also termed ‘propensity to trust’, affects relationship-building in different countries.