From IITS Web Team
What does it take to become a successful lead firm in an ecosystem? What are the some of the strategies involved in getting there? Is this a viable alternative to vertical integration? Professor Arnoud De Meyer, Former President of Singapore Management University (2010-2018), shares about his research on Innovation in Ecosystems, and the advantages it can offer companies in an age of disruption.
Join Professor Arnoud, with his co-author, Professor Peter Williamson (Judge Business School, University of Cambridge), as they discuss the genesis of this research, and two brief case studies of successful lead companies, Arm and Dassault Systèmes, that have powerfully shaped the formation of business ecosystems around them to fuel their growth and enhance their returns.
Prior to becoming the 4th President of SMU (2010-2018), Arnoud De Meyer was
Professor of Management Studies at the University of Cambridge (UK) and
Director of Judge Business School. He was also a visiting professor at the
Universities of Kiel (Germany), Ghent and Antwerp (Belgium) and Waseda and Keio
University (Japan). Before joining Judge Business School, Professor De Meyer
was associated for 23 years with INSEAD as a professor and as Dean for the MBA
programme, Executive Education and the Euro Asia Centre. He was also the
founding Dean of INSEAD's Asia Campus in Singapore. Professor De Meyer has been
a part-time professor at the University of Antwerp and Ghent in Belgium, and
was a visiting professor at the University of Kiel, Waseda University in Tokyo,
Keio University in Tokyo, and the Birla Institute of Technology in India.
He is currently University Professor and Executive Director, SMU-X.
Manufacturing and Technology Strategy; the implementation of new manufacturing technologies; the management of R&D; how innovation can be managed more effectively; project management under conditions of high uncertainty; management and innovation in Asia; the globalisation of Asian firms; the management of novel projects.
Williamson, Peter James and De Meyer, Arnoud. Ecosystem Advantage: How to Successfully Harness the Power of Partners. (2012). California Management Review. 55, (1), 24-46. Research Collection Lee Kong Chian School Of Business. Available at: http://ink.library.smu.edu.sg/lkcsb_research/3519
Changes in the global environment are generating opportunities for companies to build advantage by creating loosely coupled networks or ecosystems. Ecosystems are larger, more diverse, and more fluid than a traditional set of bilateral partnerships or complementors. By leveraging ecosystems, companies can deliver complex solutions while maintaining corporate focus. This article describes six keys to unlock ecosystem advantage: pinpointing where value is created, defining an architecture of differentiated partner roles, stimulating complementary partner investments, reducing the transaction costs, facilitating joint learning across the network, and engineering effective ways to capture profit.