In a recent research published by Professor Arnoud De Meyer, President and Professor at the Singapore Management University and Professor Peter Williamson, who is a Professor of International Management at Judge Business School at Cambridge, they described six keys to unlocking the ecosystem advantage.  These are pinpointing where value is created; defining an architecture of differentiated partner roles; stimulating complementary partner investments, reducing the transaction costs, facilitating joint learning across the network; and engineering effective ways to capture profit.

But what does all this mean to companies especially since customers today are increasingly demanding complex, integrated solutions rather than standardised products and services delivered in consistent volume?

In this podcast, Professor Arnoud De Meyer shares how companies are discovering opportunities to build advantage. And they do this by creating loosely coupled networks or ecosystems.