Bukit Timah Campus
We conceptualized that 75th year of Bukit Timah campus because I think, in a way, we wanted to be part of the history of Bukit Timah campus. That was SMU making its mark in terms of using that campus and being part of that tradition because most of the educational institutions in Singapore have, at some point, started or have gone through that campus. The other was also because at that point we didn't have alumni at all. We wanted the alumni of the Bukit Timah campus to be part of SMU. And it was also in that broad sense of corporate relations, engaging this community because the alumni at Bukit Timah campus were also very successful folks in the local community, and we wanted them to know of SMU and to be aware of what we are about and to feel a part of SMU and the development of SMU. So that was the thinking behind the celebration of the 75th anniversary.