Sharon TAN - Mediacast | Singapore Management University

duration 1 minute 57 seconds

Reflecting On SMU

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That's a tough one. I guess while we were riding on that excitement of a new institution back in 2002, we were never quite sure of how successful we would be or how…

Challenges For SMU

duration 1 minute 1 second

Challenges For SMU

From Ms CHANG Ching Chen _

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I hope the university will not become too institutionalized. I think that's a bit inevitable. You know, you grow to a certain size, but we have always wanted to be…

Creating Alumni Community

duration 1 minute 7 seconds

Creating Alumni Community

From Ms CHANG Ching Chen _

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I think, like I mentioned before, that pioneering spirit is so precious and the aim of when I am overseeing the alumni relations now the aim is really to nurture this…

City Campus

duration 1 minute 2 seconds

City Campus

From Ms CHANG Ching Chen _

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I think the intent of having a campus in the city really was to enliven this area, and also for the university really to engage with the community, with the business…

City Campus Move

duration 2 minutes 41 seconds

City Campus Move

From Ms CHANG Ching Chen _

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It was quite amazing because here we were pitching, you know, the city campus, how it would be, getting the architect's drawing and seeing that thing come up over…

Responsibilities At OAA

duration 2 minutes 24 seconds

Responsibilities At OAA

From Ms CHANG Ching Chen _

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I think given that it was such a young institution with very young alumni, I have seen quite amazing support from the community for SMU. Every gift, whether it is big or…

Advancement And Alumni

duration 1 minute 49 seconds

Advancement And Alumni

From Ms CHANG Ching Chen _

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Before I took on the advancement portfolio officially in 2008, I did a six-month interim in 2004 while they were searching for the director for advancement. That was…

Engaging Alumni

duration 1 minute 9 seconds

Engaging Alumni

From Ms CHANG Ching Chen _

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The few years when I was heading up both corporate communications and advancement and alumni, even though it was officially two portfolios, it was actually three…

First Commencement

duration 1 minute 54 seconds

First Commencement

From Ms CHANG Ching Chen _

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I also want to highlight in term of the students empowerment. The fact that we took a risk to bring the first commencement, you know, the first commencement was such a…

Risks Involved

duration 1 minute 13 seconds

Risks Involved

From Ms CHANG Ching Chen _

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Not at all. I mean, you know that this is supported by MOE [Ministry of Education] and you know you come in fresh. But I guess to be part of that early team of…

Marketing SMU

duration 35 seconds

Marketing SMU

From Ms CHANG Ching Chen _

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I think after the first branding campaign that was done from corporate communication, we kind of moved the whole marketing portfolio fully to admissions. And then we…

Roles And Responsibilities

duration 1 minute 43 seconds

Roles And Responsibilities

From Ms CHANG Ching Chen _

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Yes. I recall the first project was really the advertising campaign for SMU and thankfully that turned out to be hugely successful the jumping student ad and the SMU,…

Bukit Timah Campus

duration 1 minute 10 seconds

Bukit Timah Campus

From Ms CHANG Ching Chen _

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We conceptualized that 75th year of Bukit Timah campus because I think, in a way, we wanted to be part of the history of Bukit Timah campus. That was SMU making its mark…

Interviewee Background

duration 28 seconds

Interviewee Background

From Ms CHANG Ching Chen _

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I started in corporate communication, PR [public relations], corporate affairs before moving into arts management at a little art center, The Substation, and then moving…

First Involvement

duration 50 seconds

First Involvement

From Ms CHANG Ching Chen _

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Actually, when they called me for interview. Well briefly, I guess, in the media I've heard of the launch on Bras Basah Park, when they first launched the…

Oral History / … / Sharon TAN

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