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0 0 likes | 16 16 playsThat's a tough one. I guess while we were riding on that excitement of a new institution back in 2002, we were never quite sure of how successful we would be or how…
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0 0 likes | 13 13 playsI hope the university will not become too institutionalized. I think that's a bit inevitable. You know, you grow to a certain size, but we have always wanted to be…
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0 0 likes | 16 16 playsI think, like I mentioned before, that pioneering spirit is so precious and the aim of when I am overseeing the alumni relations now the aim is really to nurture this…
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0 0 likes | 14 14 playsI think the intent of having a campus in the city really was to enliven this area, and also for the university really to engage with the community, with the business…
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0 0 likes | 11 11 playsIt was quite amazing because here we were pitching, you know, the city campus, how it would be, getting the architect's drawing and seeing that thing come up over…
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0 0 likes | 24 24 playsI think given that it was such a young institution with very young alumni, I have seen quite amazing support from the community for SMU. Every gift, whether it is big or…
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0 0 likes | 11 11 playsThe few years when I was heading up both corporate communications and advancement and alumni, even though it was officially two portfolios, it was actually three…
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0 0 likes | 68 68 playsBefore I took on the advancement portfolio officially in 2008, I did a six-month interim in 2004 while they were searching for the director for advancement. That was…
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0 0 likes | 19 19 playsI think after the first branding campaign that was done from corporate communication, we kind of moved the whole marketing portfolio fully to admissions. And then we…
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0 0 likes | 31 31 playsI also want to highlight in term of the students empowerment. The fact that we took a risk to bring the first commencement, you know, the first commencement was such a…
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0 0 likes | 14 14 playsNot at all. I mean, you know that this is supported by MOE [Ministry of Education] and you know you come in fresh. But I guess to be part of that early team of…
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0 0 likes | 24 24 playsWe conceptualized that 75th year of Bukit Timah campus because I think, in a way, we wanted to be part of the history of Bukit Timah campus. That was SMU making its mark…
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0 0 likes | 16 16 playsYes. I recall the first project was really the advertising campaign for SMU and thankfully that turned out to be hugely successful the jumping student ad and the SMU,…
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0 0 likes | 16 16 playsI started in corporate communication, PR [public relations], corporate affairs before moving into arts management at a little art center, The Substation, and then moving…
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0 0 likes | 12 12 playsActually, when they called me for interview. Well briefly, I guess, in the media I've heard of the launch on Bras Basah Park, when they first launched the…